Updated: 5 days ago
Do you have the perfect pitch to get your brand noticed?
Retailers across every sector are beginning to report increased traffic, customers who are more willing to pay for a better shopping experience, and they want new products and services.
Airports and the travel retail sector are exploding with growth as passenger levels exceed 2019 in most airports and are getting better in others everyday.
For your retail brand this means opportunity!
Whatever line of work you’re in it is likely that at some point, you will be called upon to pitch something.
Whether you are responsible for securing business for your company; or an entrepreneur looking for investment; or hoping to get your team excited about a new initiative, pitching is a skill which many of us will need to use at some point in our professional
Here are 3 ways to a great brand pitch and get noticed!
Begin with Story Telling:
Anyone can connect to a great story. They want to support your story! And consumer trends show shoppers want to support local brands, don’t mind paying more for a better product or service, and though online shopping continues to grow so does brick and mortar!
Good pitches tell a story, but the best pitches make it personal. You want your audience to be engaged in your presentation and invested in the outcome. If you hook them with a great storyline with yourself at the center and their interests as the preferred outcome, you are far more likely to be successful than if you create a flat pitch that just goes over your offerings.
2. Demonstrate the VALUE of the Product:
Cover why customers need your product. Your target market is only as valuable as the problems you can solve for them.
Show the benefits of your product on a broader scale and why customers will purchase your product and why a business or retailer should sell your products.
Always remember that you are talking to other real human beings. People want to be entertained, so reciting practiced lines and dry data points is not going to be enough to win them over.
3. Reach out at the right time to the right people:
Put your product or service in front of the right people at the right time.
Do the research that will put your product in front of the decision makers and when the time is right.
Thank you Chris Berthelson
WP Business Consulting