About Us

About Us

Committed to client success, Wise Precision Business Consulting guides retail executives toward a more robust bottom line, streamlined operational efficiency and heightened customer satisfaction! 


 Trusted by Fortune 500 companies and industry-leading retailers alike, our strategic guidance lays the groundwork for greater profitability and global growth.

Our Global Partnerships allow us the flexibility and industry leading trends you need to achieve your business goals!

Travel Retail Consulting
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Our Founder

Chris Berthelson Founder WP Consulting

With over 25 years of cross-industry experience, Chris Berthelson takes a hands-on approach to travel retail consulting. After generating over $30M in combined sales as a general manager at major US airports, Chris has helped travel retail executives navigate a roadmap to expanding across the US. 

Chris earned a reputation as the “turnaround specialist” from top retail executives and has earned countless awards both personally and on behalf of his partners for consistently exceeding expectations, nurturing the leaders of tomorrow and building relationships that will continue to evolve in a changing retail environment. 

The 2018 “Airport of the Year” award serves as a testament to his proven track record of success. 


Through his efforts at Wise Precision, he puts his “Passion for Profits” system to work for growth-minded travel retail executives, achieving 2X sales, improved customer satisfaction and profits along the way.


I developed and opened The World Market Concept for Bed Bath and Beyond across the east coast where we introduced food from around the world and great wines to match.

Wise Precision Business Consulting
WP Business Consulting

To develop, provide and implement a clear and tailored roadmap for executives within the retail sector to elevate their sales results, sustain long-term profitability and expand their global reach. 


We treat our clients like family, working alongside you to overcome your most challenging obstacles to streamline your operations, improve your profitability and expand your footprint.  


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Always serving in the best interests of our clients, measuring our own success based on client results. 



Keeping clients in the know through seamless communication, clear growth projections, and consistent follow-ups

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Standing by our clients to help overcome sticking points with hands-on involvement.


Travel Retail Consulting

Getting Started

Through our efforts, we routinely help executives exceed their goals and expand their footprint.

If you’re ready to learn how Wise Precision can transform plateaus into profits for your company, we invite you to get started by scheduling a free consultation.